Hi, I’m Ana Parada
a Product Designer with a
dedicated work ethic.
Throughout my career I’ve always been part of early stage teams and products. In some cases the product did not exist yet, and in others it needed to be reinvented. This is the most important factor to keep in mind when reading through my skill set and experience.
Fundamentally, it means that I have had to develop a more rounded, than usual, skillset as I’ve had to be a UI designer, UX designer, Researcher, Product Manager, and Front-end Developer when needed. I’ve designed and built products from their beginning to their release, to post-release.
My Experience
10+
Years of Experience
10+
Years of Experience
Staff Product Designer
AI-Fist
2023 – Present
At PagerDuty, my focus has been on pioneering AI-driven product design, integrating Generative AI into our product specifically imrpoving end-to-end incident management capabilities. Designed AI-UX patterns to be adopted across all pagerduty product. PagerDuty Advance showcases my expertise, where I've led the design of Advance AI Agents, significantly enhancing Enterprise Incident Management efficiency.
Staff Product Designer
AI-Fist
2023 – Present
At PagerDuty, my focus has been on pioneering AI-driven product design, integrating Generative AI into our product specifically imrpoving end-to-end incident management capabilities. Designed AI-UX patterns to be adopted across all pagerduty product. PagerDuty Advance showcases my expertise, where I've led the design of Advance AI Agents, significantly enhancing Enterprise Incident Management efficiency.
Cozero IO
Design Lead Manager
2021 – 2023
In my role as Design Lead/Manager at Cozero, I was responsible for defining design metrics and OKRs to measure impact and future opportunities. I led the product design role definition and career development for the design team, creating and maintaining core design systems' components to streamline design processes.
Cozero IO
Design Lead Manager
2021 – 2023
In my role as Design Lead/Manager at Cozero, I was responsible for defining design metrics and OKRs to measure impact and future opportunities. I led the product design role definition and career development for the design team, creating and maintaining core design systems' components to streamline design processes.
Trouva
Lead Product Designer
2019 – 2021
December'19 until April '20 I was working on the Retail Panel which was our main SaaS for boutiques. April'20 started working on B2C, by improving trouva.com and creating new products like: - https://www.trouva.com/frames - https://www.trouva.com/stories
Trouva
Lead Product Designer
2019 – 2021
December'19 until April '20 I was working on the Retail Panel which was our main SaaS for boutiques. April'20 started working on B2C, by improving trouva.com and creating new products like: - https://www.trouva.com/frames - https://www.trouva.com/stories
Leadzai (former Advertio)
Lead Product Designer
2017 – 2019
In my position as Head of Design at Leadzai, I spearheaded the definition of product strategy through usability tests and user interviews. I successfully validated proto personas and created product personas to drive targeted user experience. Additionally, I designed high-fidelity mockups and built prototypes to support product development efforts.
Leadzai (former Advertio)
Lead Product Designer
2017 – 2019
In my position as Head of Design at Leadzai, I spearheaded the definition of product strategy through usability tests and user interviews. I successfully validated proto personas and created product personas to drive targeted user experience. Additionally, I designed high-fidelity mockups and built prototypes to support product development efforts.
Bizay (360 Imprimir)
Product Manager (CRO)
2017 – 2018
In my role as a Product Manager at 360imprimir in Lisboa, I oversaw A&B Testing, Personalisation, and CRO efforts to enhance the website's performance and user engagement. I also played a key role in defining Product Specifications and collaborating with IT teams using SCRUM Sprints Methodology for project execution.
Bizay (360 Imprimir)
Product Manager (CRO)
2017 – 2018
In my role as a Product Manager at 360imprimir in Lisboa, I oversaw A&B Testing, Personalisation, and CRO efforts to enhance the website's performance and user engagement. I also played a key role in defining Product Specifications and collaborating with IT teams using SCRUM Sprints Methodology for project execution.
Moviepass
MoviePass logo Product Designer Remote (Contractor)
2017 – 2018
I played a key role in the remote redesign of the Moviepass app for IOS, working closely with stakeholders to enhance user experience through high fidelity mockups and user flow optimization. Utilizing Zeplin and Flinto, I facilitated remote design handoff, ensuring a smooth transition from ideation to validation.
Moviepass
MoviePass logo Product Designer Remote (Contractor)
2017 – 2018
I played a key role in the remote redesign of the Moviepass app for IOS, working closely with stakeholders to enhance user experience through high fidelity mockups and user flow optimization. Utilizing Zeplin and Flinto, I facilitated remote design handoff, ensuring a smooth transition from ideation to validation.
NOS SGPS
Product Designer
2015 – 2016
Designed UX & UI for NOS.pt and clienteNOS projects at NOS SGPS. Collaborated with the User Experience team to enhance user experience. Implemented innovative design solutions to improve customer engagement. Utilized skills in UX design, UI design, and project management.
NOS SGPS
Product Designer
2015 – 2016
Designed UX & UI for NOS.pt and clienteNOS projects at NOS SGPS. Collaborated with the User Experience team to enhance user experience. Implemented innovative design solutions to improve customer engagement. Utilized skills in UX design, UI design, and project management.
VILT Group
UX/UI , Front-end Developer
2013 – 2015
Consultant for clients such as: Caixa Geral de Depósitos, SIBS, Comboios de Portugal, Victoria Seguros, Portuguese Paralympic Committee, La Caixa, SAREB
VILT Group
UX/UI , Front-end Developer
2013 – 2015
Consultant for clients such as: Caixa Geral de Depósitos, SIBS, Comboios de Portugal, Victoria Seguros, Portuguese Paralympic Committee, La Caixa, SAREB
Freelancer dizparada.com
UX/UI , Front-end Developer
2013 – 2015
UI Designer (Adobe Flash, Photoshop , Illustrator) Frontend Developer ( jQuery , Javascript) Backend Developer ( PHP + MYSQL) Projects: Conimbriga Construções, Borrelho wines, Scoutness wordpress blog, SDT Soluções Integradas SA, Vodafone DHU UI Designer ( Adobe Flash, Photoshop , Illustrator) Frontend Developer ( jQuery , Javascript) Backend Developer ( PHP + MYSQL) Projects - Conimbriga Construções - Borrelho wines - Scoutness wordpress blog - SDT Soluções Integradas SA - Vodafone DHU
Freelancer dizparada.com
UX/UI , Front-end Developer
2013 – 2015
UI Designer (Adobe Flash, Photoshop , Illustrator) Frontend Developer ( jQuery , Javascript) Backend Developer ( PHP + MYSQL) Projects: Conimbriga Construções, Borrelho wines, Scoutness wordpress blog, SDT Soluções Integradas SA, Vodafone DHU UI Designer ( Adobe Flash, Photoshop , Illustrator) Frontend Developer ( jQuery , Javascript) Backend Developer ( PHP + MYSQL) Projects - Conimbriga Construções - Borrelho wines - Scoutness wordpress blog - SDT Soluções Integradas SA - Vodafone DHU
My Awards
6
Awards & Recognitions
6
Awards & Recognitions