How to leverage your users’ emotions
Today we almost know everything that doesn’t work on a product or what kind of patterns work better for this or that situation. If we look at almost every landing page structure, email marketing campaign, or mobile apps’ UIs, maybe we all feel that everyone is following the same safety rules and speaking the same language.
When design doesn’t work
This year World Usability Day was a bit different for me. I participated as a speaker in this 2-day event organized by Centro de Computação Gráfica from the University of Minho (http://wud.eventos.ccg.pt/) within the subject of “Designing for Good or Evil?”.
How a good UI becomes a good UX
Don’t rely on visual design alone to save a bad experience, but don’t ignore visual design! Visual Design is the User’s first impression of your product.Visual design can be the strategic differentiator that encourages users to value one application over another equally usable.