The Hitchhikers’ guide to Product Discovery
When I joined Cozero (last December), one of the key challenges as a Lead Product Designer was to address the need of introducing product discovery to the different teams and try to come up with a process that would allow us to work collaboratively on that. This article is a result of that research work and shows a process that is now fully implemented as a cross-team combined effort.
How to leverage your users’ emotions
Today we almost know everything that doesn’t work on a product or what kind of patterns work better for this or that situation. If we look at almost every landing page structure, email marketing campaign, or mobile apps’ UIs, maybe we all feel that everyone is following the same safety rules and speaking the same language.