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How to leverage your users' emotions.

Today we almost know everything that doesn’t work on a product or what kind of patterns work better for this or that situation. If we look at almost every landing page structure, email marketing campaigns or mobile apps’ UIs, maybe we all feel that everyone is following the same safe rules and speaking the same language.

Dizparada November 19, 2019

When design doesn’t work

This year World Usability Day was a bit different for me. I participated as…

Dizparada November 12, 2018

How a good UI becomes a good UX

Last year (March 2017) I’ve made a design talk at GDGLisbon for an audience mostly composed…

Dizparada February 5, 2018