Latest articles
Design for digital sustainability
Posted on: 2 March 2023
There are numerous actions that individuals in regular jobs can take to address climate change. Some […]
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The Hitchhikers’ guide to Product Discovery
Posted on: 21 February 2023
When I joined Cozero (last December), one of the key challenges as a Lead Product Designer was to address the need of…
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How Micro-Interactions can make or break your User Experience
Posted on: 21 February 2023
Micro-interactions are contained moments that revolve around a single use case. Micro-interactions focus on detail — […]
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Critical thinking as a design tool
Posted on: 28 December 2022
Critical thinking as a Design tool
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How to leverage your users’ emotions
Posted on: 28 November 2019
Today we almost know everything that doesn’t work on a product or what kind of patterns work better for this…
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When design doesn’t work
Posted on: 12 November 2018
This year World Usability Day was a bit different for me. I participated as a speaker in this 2-day event…
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How a good UI becomes a good UX
Posted on: 5 February 2018
Don’t rely on visual design alone to save a bad experience, but don’t ignore visual design! Visual Design is the User’s…
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Sweet words from sweet people
I've had the pleasure of leading Ana Parada, and let me tell you, she's a rockstar UX/UI Designer. From the day I hired her, I knew we'd struck gold. Ana's not just about making things look pretty - she digs deep to solve real problems for users.
What I love about Ana is how she puts her heart into every project. She's always thinking about how to make things easier and more fun for the people using our products. Ana's designs are clean, easy to use, and look great too.
But it's not just her design skills that impress me. Ana's a team player all the way. She's super organized, works well on her own, and always aims for the best quality. When the team needs help or ideas, Ana's right there, ready to pitch in. If you're looking to level up your product or UX team, Ana's the person you want. She'd be a fantastic addition to any crew lucky enough to have her!
Hugo Neves da Silva User Experience Manager at NOS Technology
I thoroughly enjoyed having Ana on my design team at Trouva. She a multi-talented product designer who always dug deep into user motivations and then created thoughtful and beautiful UI that solved their problems. She is also humble, keen to constantly improve and always had time to help other designers. I'd consider myself fortunate to work with her again!
Mike NagleDesign and Product Leader (2022)
Ana is an extremely gifted and well-rounded designer, with a very solid knowledge of front-end technologies and practices. She helped us propel big projects to new heights and definitely left her mark on the team, at both professional and personal levels. I wouldn't hesitate to work with Ana again.
Tiago DuarteDigital Product Designer
Ana is very committed to the tasks appointed to her and assures that the proposed goals are reached.
During the course that I have lectured – Games – she revealed good team work and creativity in developing the assignments and the final project.
António Fernando CoelhoAssociate Professor with Habilitation at FEUP / Senior researcher at INESC TEC
I had the opportunity to work with Ana at 360 imprimir. I was on the CRM and CRO team in digital marketing. We had to work together several times, especially in customizing the website to receive traffic from marketing channels during campaigns. Technically very competent, available, proactive, always looking for new solutions. She adds value to any team. I would love to work with her again.
Cláudia ValenteDigital Marketing Strategist
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