Hi I'm Dizparada

a passionate Product Designer, from Portugal.

“For me, good design is a solution that combines technology, usability, user needs, and visual arts to produce something that the world didn’t know it was missing.”

I'm dizparada because my surname means stopped (my original name is Ana 'Parada'), so I 'nicknamed’ myself with a name that shows the opposite.

Dizparada's born

In the last 10 years I've worked in different areas, not looking for the right thing to do, but because my interests were changing according to new trends or with something I was discovering in the tech area.

Last 10 years

In 2006, when I was taking my bachelor in New Technologies of Communication, at University of Aveiro. I did my first projects using HTML and PHP as also some websites with small backoffices as a freelancer webdeveloper.

Sep 2006

Later (2009), I started the Masters degree in Multimedia at Faculty of Enginnering of University of Porto. During my master thesis I've designed and developed a working prototype web application that allowed students help each other learning, regarding different subjects and suports - Weedu.

Sep 2009

Coincidently or not, my next job was creating educational resources at Leya Mediabooks.

Nov 2011

But I've keep doing webdesign, and that was the thing I like the most, so my last four years were dedicated to this. First at VILT where I did some projects as UX /UI and Front-end consultant during almost 3 years.

I've worked on

  • Comboios de Portugal website
  • Vitória Seguros - Agents Portal and Simulator of Modular Products on the Web,
  • SIBS Processos, S.A. - Optical Archive Solution,
  • Caixa Geral de Depósitos Pilot project for Mobile Payments,
  • La Caixa - Obra Social and
  • Comité Paralímpico de Portugal website (pro bono)
Feb 2013

In the last one and a half years I did User Experience and Interface design at the User Experience team at NOS spending also some time developing HTML and CSS to some ponctual projects.

I've worked in projects like Cliente NOS , Contacta NOS and app Cliente NOS for Android and for IOS

Sep 2015

In 2017, I've started at 360imprimir as a Product Manager/ Designer.

There I was responsible for:

  • A&B Testing and Personalization of the website;
  • Benchmarking and CRO;
  • Product Design (it evolves creating all user and screen flows, wireframing and visual design steps);
  • Product Specifications;
  • Close relationship with IT teams regarding SCRUM Sprints Methodology.
Jan 02, 2017

Between May and Decemeber of 2017 , I redesigned moviepass app for IOS


In Feb 2018, I wrote my first article on medium How a good UI becomes a good UX

Feb, 2018

In 2018, I became Product Designer at advertio

Currently I am the bridge between design, development and product teams.

March, 2018

User Experience Design

Actualy the most important concept here. When I started to know more things about all this process my work started to make more sense. The goal is to make a service efficient but also pleasurable (webapp, native mobile app etc), trying to not do something based on my ego or in what I think that's right.

User Interface Design

This step is where the dreams become visually possible. It is an exaustive step where I need to keep the interface simpler but beatiful at the same time. Definitly is the step where the product really born.

A bit of Front-end Development

I don't consider myself as a skilled and complete front-end developer, but I like to know everything about it. I like to design a product also knowing the diference of the implementation of the solutions A , B and C. This turns my team work a little more effective, and completes me as a Designer.

Recent projects